Certain stereocards proved so popular with the public at the turn of the 20th century that they were republished multiple times.
A popular example featured a classic view of Easter Lilies that Underwood & Underwood of New York and London never tired of marketing to its global audience.
An example in the Pressphotoman collection is stamped with the Danish word ‘Eneret’ at the top of the card referring to its legal registration or copyright.
The card’s verso reveals that it was part of the company’s Notes of Travel No.7 series, copyrighted and published in 1904.
In line with its vision of taking customers on a journey around the world, Underwood’s education department supplied schools and colleges with such sets.
They often featured hundreds of 3D images that could be viewed and enjoyed as a pre-arranged sequence during a lecture or show as indicated by the number ‘153’ stamp (bottom left).
Churches and Sunday Schools were also in their sights as demonstrated by the caption featuring words of Jesus Christ taken from The Sermon on the Mount.
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